If you’ve landed here, I am assuming that you’re interested in content marketing and taking your online business or blog to the next level! Content marketing and SEO can seem like a mountain to conquer, especially when there are so many other tasks that need to be completed each day. Often working on the backend of our businesses and on tasks that are going to help us scale can take a backseat over client work and the inevitables that come up every day.
What if I told you that a successful content marketing strategy doesn’t need to be out of reach for you? Evergreen content is one aspect of content marketing that any business owner can grasp, whether they choose to do it themselves, or outsource it. In this blog, I want to guide you through what evergreen content is, why we use it, its importance for SEO and also some examples of topics to get you started.
What is Evergreen Content?
The question of the hour! Evergreen Content is content that doesn’t have an expiration date. Content that no matter what will stay relevant and is long-lasting. It would be a common opinion among marketers that all websites should showcase evergreen content in order to boost SEO and keep consistent traffic coming to your website.
Your website pages are of course vital for your business. These pages include your Home, About, Services, Products, Contact, Portfolio etc pages. These pages are static. They are generally unchanging, except as your business grows and progresses it might need a refresh or an update. The thing about static pages is that it does little to show Google that you are a relevant and current website. Consistently updating your website proves this to Google and is one of the factors it considers when ranking websites on the SERP (Search Engine Results Page).
Enter blogs…. Blogging is a great way to not only keep your website current but also provides opportunity after opportunity to rank for keywords. There are two different types of content that should be included in your content marketing strategy; Evergreen Content and Topical Content.
Evergreen Content Vs Topical Content
Both types of content serve different purposes and both have different benefits:
Evergreen Content Benefits
- Increases Traffic: a fantastic benefit of evergreen content is that it can increase traffic to your website. As you are using keywords that are always relevant and searched for, you are giving yourself more chances of being found by potential customers and clients
- Low Maintenance: once you have created the content, your work is done and you can continue to reap the benefits of it. Although, I would always recommend that you refresh your content if necessary
- High Search Volume: using consistently relevant keywords means that there is always a high level of searches inevitably leading to higher traffic
Examples of Evergreen Content
- “How to” guides
- Business FAQs
- Case studies
- Business Relevancy: topical content allows you to show your audience that you are a relevant and up to date business
- Trends: allows you to jump on trends that are popular throughout the year
- Spikes Traffic: writing relevant and topical content can help to spike traffic to your site.
Examples of Topical Content
- Industry news
- Seasonal topics (holidays etc)
- Industry updates
How to Create Evergreen Content
Type of Content
Start by picking the type of content that you want to create. I recommend having some how-to guides on your site. They are not only a great example of evergreen content but also is a way that you can showcase your expert knowledge in your industry which will lead to gaining the trust of your audience.
Now it’s time to pick a topic. Think about something that would be super valuable for your audience to know and understand. For example, a health coach might write a how-to guide to eat healthy in the mornings. I reckon that there are tonnes of people searching for that each month! But don’t guess, find out. Use a free SEO tool to discover how many searches each month a keyword has and how competitive that keyword is.
Side note: if you’re looking to understand more about finding and using keywords, download my freebie HERE
It is important to write evergreen content for an audience at all different stages of their business. You want it to be accessible to all. Always make sure to use your keyword in the headings and throughout the text
Start to build up a bank of evergreen content on your website to reap the benefits outlined above. Are you looking for some content marketing help? Check out my blogging packages and content marketing workshop to propel your business forward and get you noticed by your ideal clients!