If you work and play in the world of content marketing, the hot topic on everyone’s minds these days can be summarised in these two words: Artificial Intelligence (AI). More specifically, how to use AI writing tools to create content faster, easier, and with less effort involved.  But are AI writing tools really worth the […]

Chat GPT: A Content Marketers Friend or Foe? How To Use This AI Writing Tool The RIGHT Way

When it comes to your online business, your website has one purpose- to bring in new leads and convert them to happy, loyal customers. But in order for this to happen, these leads need to actually find your website. And how do people on the internet find things they’re looking for? You guessed it. Google. […]

How Do Search Engines Find Your Content? Google’s Top Search Ranking Factors.

If you’re an online business owner ready to dip your toes into the wide world of content marketing, then developing a strong marketing strategy may be the first thing on your busy to-do list. But with all the platforms out there to choose from, it can be hard to know which type of content is […]

Long-form Content vs Short-form Content: Which Is Best For Your Marketing Strategy?

Understanding how to define your ideal client is key when it comes to developing your content marketing strategy. Coming up with an ideal client profile can help you determine who your ideal client is, and why they’d want to work with you in the first place.  The truth is, not everyone’s going to be the […]

5 Steps For Defining Your Ideal Client