Wow, what a year 2020 has been! One that most of us probably want to forget. As we move into the new year, January is always seen as an opportunity for setting ourselves some new goals and ambitions.  You’ve probably already set yourself some personal new years resolutions, but what about setting some for your […]

January 4, 2021

Business Resolutions for 2021

Thanks to COVID, the digital marketing landscape has changed A LOT! It has shown just about every business, if you are not online, you do not exist. Harsh, but true. During these extraordinary times, it is important to adapt your content to make it relevant and engaging for your target audience.  So, what does the […]

December 11, 2020

Content Marketing Trends 2021

Your website is the first impression of your business. If it doesn’t grab peoples attention straight away, they’re going to click off and find one that does. One way of drawing people in is with pretty web design, however, images alone will not sell your product or services.  When I first created my website, I […]

November 27, 2020

The Value of an Effective Website

Website copy can be tricky, and I see a lot of people making the same common mistakes. Finding the right balance between telling people what you do, and overwhelming them with too much information is tough.  You don’t want your copy to be too vague to the point where the reader doesn’t have a clue […]

November 13, 2020

Common Website Copy Mistakes

2020 certainly hasn’t been the best year! But, one positive thing to come out of all this is more and more people are following their dreams and starting their own business. Heck, why wouldn’t you want to have the ability to call the shots, the freedom of being your own boss, and the flexibility to […]

October 30, 2020

My Tips and Advice to New Business Owners

Keywords are an essential part of search engine optimisation (SEO). Through keyword research, you can start to understand the most common search phrases, and create content that helps both search engines and potential customers find your business; which in turn will increase traffic to your website. Before we go into more detail on the difference […]

October 16, 2020

What Is the Difference Between Long and Short Tail Keywords?

As a busy business owner, you’re probably wondering if implementing a blog on your website is actually going to be worth the time and effort? The short answer “hell yeah”!  Blogging is an inexpensive way for small businesses to drive more traffic to their website, enhance inbound marketing efforts and attract more customers. It’s because […]

October 2, 2020

7 Benefits of Blogging for Your Business

Technical search engine optimisation is split into two main categories: on-site and off-site optimisation. In simple terms, on-site SEO refers to the techniques that you can implement on your website to make it more search engine friendly. Off-site SEO refers to everything that happens outside of your website such as, backlinks, social media shares, and […]

September 22, 2020

On-site vs Off-site SEO: What is the Difference?

I Know What’s Holding You Back I often try to remember how I felt when I was just starting my business. It’s hard to get into the mind of someone who knew so much less than they do now. Don’t get me wrong, I wasn’t oblivious to how challenging it was going to be. That […]

August 10, 2020

Hiring a Content Creator

I remember when I first started to think about designing my website. I had serious “website envy” of other business owners. The colours, the design and the overall feel that their websites had were beautiful. I’ll be honest, for a minute I got fixated on all the design aspects of my new site. I had […]

July 15, 2020

9 Ways to Improve Website Copy